Be specific. Not "a new brand" — "a positioning statement I can use in my pitch Monday" or "a 5-page Shopify site ready to accept bookings."

The real-world use. A launch, a pitch, a campaign, a partnership — what happens after the day that this needs to be ready for.

Decisions already made that we build on top of. Brand name, target audience, price point, platform choice, etc.

Open questions the day itself will resolve. Be honest — the more open the questions, the less we'll build.

A single Google Drive or Dropbox folder with everything: existing brand assets, copy drafts, images, mood board, reference sites.

For Website Day — copy MUST be ready before the day. If you haven't finalized copy, flag it now.

3–5 brands, sites, or visual examples that represent the direction we should head. Include links.

Aesthetics, directions, or approaches that are definitely off-brand. Prevents us from going in the wrong direction.

VIP Days require fast feedback loops — usually every 60–90 minutes. Flag any unavoidable meetings or quiet blocks.

One person's sign-off. If you need to consult a co-founder or spouse, build that into the day's rhythm — or confirm you have decision authority.

What do you plan to do with the deliverables? Helps us prep final files in the right format.