My Branding Strategist · Design Proof

Elvisa, this is your
homepage preview.

First, open your new homepage and scroll it slowly on your phone and your laptop. Then come back here: every section is below with the thinking behind it. Tap Approve or Request edits on each, add notes wherever you like, and press send at the end. It all comes straight to me.

View Your New Homepage
The Brand Moment

Why Gilded Cocoa.

Your hero product is chocolate, your packaging is gold, and your customers span every depth of skin. So I pulled the palette straight from you: porcelain white for clean shopping, deep noir for drama, cocoa browns straight from the glaze itself, and metallic gold as the thread of luxury. I paired it with a high-fashion serif and an italic that whispers, and it positions Elvisa beside the luxury houses instead of the drugstore wall.

Noir#0A0806 · drama
Porcelain#FFF9EF · air
Cocoa#6B3F24 → #A8693F · the glaze
Liquid Gold#C9A254 · the luxury thread
Gloock, for statements that end with a period.
Bodoni Moda italic, for the whispers between them.
Outfit, light and clean, for everything that simply needs to be read.
Section by Section
01

The Opening

Poured in
Chocolate.
The video plays exactly like this, endlessly.

I did it this way for you, and here is why. I opened with your own footage, slowed down and looping under Poured in Chocolate. in liquid gold. First impressions decide everything, and I wanted yours to move.

Confirm you love the headline, or tell me the feeling you want instead.

02

New Arrivals

Chocolate Lip Glaze$18 · nine shades
All Over Body Shimmer$28 to confirm
Makeup Wands$22 to confirm

I did it this way for you, and here is why. I put your launch products first, glaze, shimmer, wands, each one tap from purchase. New sells best when it sits this high, so I gave it the front row.

I placed the Shimmer at $28 and the Wands at $22 as holders. Confirm or correct the prices here.

03

Shop the Collections

The Chocolate Collection
Lip Gloss
Lipsticks
Mascara
Highlighters & Blush
Eye Shadow
Lip Scrubs
Brushes
Skin & Bath
Accessories
New Arrivals

I did it this way for you, and here is why. I laid all eleven collections under one chocolate finish so your grid reads as one brand, not a mood board. Hover over any tile and I let the photo bloom into full color.

The Lip Gloss tile currently wears your chain lipstick set. Keep it there, or move it to Lipsticks?

04

The Shade Lab

04 · The Shade Lab

I did it this way for you, and here is why. I made all nine shades tappable so the whole room re-colors to match. When a shopper plays, she attaches, and when she attaches, she buys. And I hung your keychain off the corner because that is literally what it does.

Which keychain case colors do you offer? List them so the copy matches exactly.

05

The Shade Quiz

05 · The Shade Quiz

I did it this way for you, and here is why. I built a three-tap quiz so every undecided shopper meets her shade, with a line of poetry and a buy button. The undecided ones are the ones you lose, so I built a net for them.

06

The Launch Duo

06 · The Launch Duo

I did it this way for you, and here is why. I gave your two-for-$32 launch offer its own gold moment, framed like an invitation instead of a discount, because that is how luxury makes an offer.

07

The Noir Break

07 · The Noir Break

I did it this way for you, and here is why. I set your ingredient story beside your campaign photography and let the page fall into black. Luxury breathes between selling, and I wanted your site to know how to exhale.

08

Most Wanted

Diamond Lash Mascara$24
Shop Now
Diamond Veil Lip Gloss$18
Shop Now
After Dark Matte$16
Shop Now
Velvet Matte Liquid$17
Shop Now

I did it this way for you, and here is why. I lined up your nine bestsellers with photos, prices, and gold Shop Now buttons, so proof and purchase happen in the same breath.

09

The Ritual

09 · The Ritual

I did it this way for you, and here is why. I paired your vanity photography with a line about everyday ritual, because this is where she pictures your products in her own bathroom.

10

The Word

10 · The Word

I did it this way for you, and here is why. I styled your reviews like editorial pull quotes and set the trust badges beneath them, so praise reads like press.

11

Glazed by You

11 · Glazed by You

I did it this way for you, and here is why. I filled this wall with ten real customers wearing your products. Nothing sells shade range like real faces, and it invites the next woman to tag herself in.

12

Meet Elvisa

12 · Meet Elvisa

I did it this way for you, and here is why. I gave you a proper introduction, your portrait, your story. People buy from founders they feel they know, and I want them to know you.

13

The Details

13 · The Details

I did it this way for you, and here is why. I answered the questions before they become hesitations, and I set the email signup right after, to catch her before she leaves.

Send me your exact shipping and returns wording so we state it precisely.

Send It Back

Ready when you are.

Your name and email, then one press. Every answer and note above arrives in my inbox, and the build begins the moment you approve. Want one more look first? Your homepage is here.

Nothing on your current site changes until the new homepage is ready to switch on.
Designed with love by My Branding Strategist